Prasoon Joshi

He is a multi talented personality. He is a lyricists, dialogue and screenwriter and an ad man. In fact, he is called the “Ad Guru” and had won numerous awards for making ads. He won the filmfare best lyricist award consecutively in 2007 and 2008.

He hails from Almora in Uttranchal, India. He did his MBA, but resolved to become an Ad maker for which he turned down many lucrative offers that came by him due to his MBA qualification. He started his career with Ogilvy & Mather . If you remember, Salman Rushdie also was a copy writer for this firm before he shot into literary world.

Joshi has written lyrics of the following Bollywood films.

His lyrics are very simple but very effective. He can touch your heart with simple words. For example, the following lyrics of Taare Zameen Par:

(Main Kabhi Batlata Nahin
Par Andhere Se Darta Hoon Main Maa
Yun To Main,Dikhlata Nahin
Teri Parwaah Karta Hoon Main Maa
Tujhe Sab Hain Pata, Hain Na Maa
Tujhe Sab Hain Pata,,Meri Maa

Bheed Mein Yun Na Chodo Mujhe
Ghar Laut Ke Bhi Aa Naa Paoon Maa
Bhej Na Itna Door Mujkko Tu
Yaad Bhi Tujhko Aa Naa Paoon Maa
Kya Itna Bura Hoon Main Maa
Kya Itna Bura Meri Maa

Jab Bhi Kabhi Papa Mujhe
Jo Zor Se Jhoola Jhulate Hain Maa
Meri Nazar Dhoondhe Tujhe
Sochu Yahi Tu Aa Ke Thaamegi Maa

Unse Main Yeh Kehta Nahin
Par Main Seham Jaata Hoon Maa
Chehre Pe Aana Deta Nahin
Dil Hi Dil Mein Ghabraata Hoon Maa
Tujhe Sab Hai Pata Hai Naa Maa
Tujhe Sab Hai Pata Meri Maa

Main Kabhi Batlata Nahin
Par Andhere Se Darta Hoon Main Maa
Yun To Main,Dikhlata Nahin
Teri Parwaah Karta Hoon Main Maa
Tujhe Sab Hain Pata, Hain Na Maa
Tujhe Sab Hain Pata,,Meri Maa

Very simple, yet will bring tears to your eyes. He has created numerous ads. Some of which are listed below;
  • Coca Cola-`Thanda Matlab Coca-Cola’
  • Chlormint
  • Asian paints
  • Cadbury
  • NDTV India
  • CNN-IBN-India Rising
  • Pulse Polio Program
  • Vacao Scooty
  • Ponds
  • Happydent

He is the only ad man to win the prestigious Cannes Lion Award: Cannes Lion International Advertising Festival Award for his Thanda Matlab Coca-Cola campaign

Prasoon Joshi
Prasoon Joshi
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